
ABOUT
"The most important thing in life is to try & inspire people so that they can be great in whatever they do."

JEFF SHALEM
BA, CPFT
Founder of AthletIQ Fit, certified personal trainer, and former collegiate athlete.
Even though I was a former athlete, fitness wasn’t always my career. I started out in outside sales after finishing my degree in communications — long days, late nights, barely prioritizing my own health. I know exactly what it feels like to put work first and let everything else slip.
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Like a lot of busy professionals, I found myself grinding through long hours, neglecting my health, and feeling the effects. It took a random conversation with a trainer during a workout to flip the switch. I realized I wasn’t meant to just clock in and clock out—I was meant to help others reclaim their health the same way I did. That’s exactly why I do what I do now: helping busy professionals get back control over their body and energy, without having to sacrifice their career or lifestyle.
Since then, I’ve dedicated the last 15 years to coaching high-performing professionals who feel stuck—physically drained, frustrated with their progress, or just overwhelmed by the daily hustle.
AthletIQ Fit was built with those people in mind. I bring together my background as a college athlete, experience in competitive bodybuilding, and deep understanding of nutrition and training to create customized programs that fit real life—not just a highlight reel.
This isn’t about crash diets or unrealistic workout routines. It’s about building a body and mindset that fuels your career, family, and everything in between.
If you’re ready to finally prioritize yourself and stop spinning your wheels, I’d love to help you make that happen.